Page Critic
Keyword:  walk in bath tubs Page:
Engine:  Google Partial matching enabled,  Non-Exact Search,  Non-Case Sensitive

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Page Critic Service provides must-have advice to keep you informed of late-breaking changes in the SEO environment. SEO isn't a one-time event. To be alerted to changes in the competitive environment which could affect your rankings, the Page Critic Service is continuously updated with the latest-breaking information and recommendations on how to respond. It alerts you when changes occur within the search engines, and then recommends actions to improve your results. To maintain a competitive edge, you'll want to include the subscription with your purchase of WebPosition.

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 Page Averages 
 Page Advice 
 Engine Advice 
 Page Analysis 
 Page Properties 

Page Averages
Suggestions for making your page conform closer to the statistical averages for top ranking pages:

* The keyword frequencies suggested below are based on the number of times ANY of the words in your keyword phrase " walk in bath tubs " appear on the page, DIVIDED by the number of words in the phrase.

A keyword frequency of 1 is suggested for the Title area. Your frequency is 3.5 right now so you might consider decreasing your Keyword count in the Title.

A word count from 7 to 9 is suggested for the Title area. Your word count is 19 right now so you might consider decreasing your word count in the Title.

A keyword frequency of 1 is suggested for the Heading area. Your frequency is 10.3 right now so you might consider decreasing your Keyword count in the Heading.

A word count from 3 to 12 is suggested for the Heading area. Your word count is 332 right now so you might consider decreasing your word count in the Heading.

A keyword prominence of at least 69% is suggested for the Heading area. Your prominence is 33.4% right now so you might consider increasing your prominence in the Heading.

A keyword frequency from 1 to 16 is suggested for the Link Text area. Your frequency is 0.3 right now so you might consider increasing your Keyword count in the Link Text.

A keyword prominence of at least 56% is suggested for the Link Text area. Your prominence is 18.2% right now so you might consider increasing your prominence in the Link Text.

A word count from 533 to 703 is suggested for the Body Text area. Your word count is 38 right now so you might consider increasing your word count in the Body Text.

A keyword prominence of at least 61% is suggested for the Body Text area. Your prominence is 56.9% right now so you might consider moving your Keyword phrase closer to the beginning of the Body Text.

A total word count from 542 to 1146 is suggested for the page as a whole. Your total word count is 419 now, so you might consider increasing your word count.


Page Advice
Suggestions based on the analysis of your page for Google for keywords 'walk in bath tubs' for non-exact match phrase searches:

In general, home pages will rank higher than sub-pages, all other things being equal. Therefore, if you are looking for an additional advantage, consider purchasing additional domains named after the most important Keywords you wish to optimize, and then optimize the home page for each domain for a different Keyword. A home page is defined as a page name with the root ending in "home.", "index.", or "default." such as "index.htm", "default.asp", or "myhome.html". For example, an ideal Url would be ""


Engine Advice
General Suggestions for Google :

   What's New

July 29, 2008
October 10, 2007
  • California Judge certifies class action suit against - Learn more....
October 10, 2007
  • Senators raised no objections to Googles proposed purchase of DoubleClick - Learn more....
September 17, 2007
September 17, 2007
  • Top Rankings In Google Guaranteed! Really? Nope. The SEO Reputation Problem - Learn more....
August 17, 2007
  • Going On Vacation? Google May Pay Your Gas Money. - Learn more....
July 19, 2007
  • Google, Underscored URLs Are OK. Also, Thoughts On Hyphenated Domain Names. - Learn more....
  • Google announces that it collects personally identifiable information, and you should too! - Learn more....
July 19, 2007
  • Viral Videos: How Sawdust and $50 Created Marketing Success For - Learn more....
June 28, 2007
  • Defining Web Analytics and How It Relates To The Bottom Line. - Learn more....
  • The Graphic Re-design Process. Little to No Budget? No Problem. - Learn more....
  • The Secret To Getting More Links For Boring Sites: The Importance of the Secondary Audience - Learn more....
May 31, 2007
  • PPA you say, don't you mean PPC? - Learn more....
  • Teaching New Tricks to Old Robots, New Robots.txt Command for SEOs. - Learn more....
May 31, 2007
March 30, 2007
January 31, 2007
December 8, 2006
  • Web Site Usability: Increase Your Site's Effectiveness with Good Design - Learn more....
  • Microsoft, Google and Yahoo! Adopt Standard Sitemap Protocol - Learn more....
  • Research Report Offers Online Retailers Good Advice - Learn more....
December 8, 2006
  • No Ranking In Stone, Understanding Google Data Centers - Learn more....
October 31, 2006
October 31, 2006
  • Google Customized Search Engine - 5 Custom Search Engine Examples - Learn more....
September 27, 2006
  • Google Reaches Out to Webmasters with New Tools - Learn more....
September 27, 2006

   Keyword Selection

Google now uses word stemming technology, meaning that it will search for your search Keywords as well as any variants of one or more of those Keywords. One way to take advantage of this is to search for your Keyword phrase in both the singular and plural versions in Google. If the results match, use Wordtracker to determine which version has the greatest potential for traffic with the least amount of competition. Choose that version of your Keyword phrase to optimize your page for. If Google is not matching the versions, then make sure to use both versions in your Web page content to achieve the best results.
Your website content is one of the singlemost important apsects of SEO. it must be well thought out and structured well throughout your site. You will want to be sure you focus on how your product or service sovles a problem or pain for the customer. This almost sounds too simple to work, but focusing on what you have to offer and how it solves the customes problem will pay substantial benefits for for the long term.
Choosing the right Keywords to target is of paramount importanceto your success in search engine marketing.
Many online consumers know exactly what they are willing to spend when searching for retail products. Have you tried optimizing for products based on best value?
Example: "bridesmaid gifts under $20"
Example: "cars under $2000"
Example: "timeshare resale under $1000"
The above examples have low competition factors, so really think about how your target audience may be searching and optimize accordingly.
More online consumers know exactly what they're searching for when it comes to retail products. Have you tried optimizing for products by part or model number?
Example: nokia 8910 cell phone
Example: hp deskjet 5550 printer
Also, try adding "" quotes around your product and model number within the <title> tag. For example, <title>Looking for a "nokia 8910 cell phone?"</title>

   Relevancy Tips

Why does the Page Critic sometimes recommend changes to a page already ranking well? Read the answer here.
Validate your HTML - Learn why it's important.
Here are some tips that may help to get your PDF files indexed by search engines: 1) Make sure your PDF contains text. 2) Link to the PDF from several places on your site. 3) Decrease its file size as much as possible since PDFs often load much slower than regular HTML. Consider converting your PDFs to HTML to avoid losing impatient visitors. 4) Name the PDF after your Keyword phrase.
Google now uses stemming technology. Learn what this means and what you should do about it.
Does your site contain image maps (i.e., a type of graphical menu system) or drop down menus? If so, then be aware of the hidden dangers. More...
Don't forget the SEO "basics" when optimizing your pages!
Make the most of your link reputation within your Web site by changing those "Back to Home Page" text links often located at the bottom of each page. Include your Keyword phrase in this link instead of having the term "home page" within the link. For example:
Back to <A HREF=>Web Design Services</A>Home Page</A>
The biggest influence is realized on Web sites with many pages.
Google does not consider the content of META Keyword tags when indexing page content. However, Google may use the Meta Description tag to index page content, so it is important to create a captivating Meta Description tag and use your Keyword phrase in the tag.
Obtaining a domain name with your Keyword in it may significantly affect your score on Google. Including the Keyword in a sub-directory name or page name can also help, although not as much. Separate multiple words by dashes, underscores, or slashes in the case of sub-directories. Consider purchasing a secondary domain name for this purpose if ranking well on Google is important to you.
Google indexes many document types beyond HTML files such as Word (.doc) and Adobe Acrobat (.PDF) files. It's believed most Web marketers do not bother to optimize these file types. Since many of these 'relatively' uncommon file types tend to rank well in Google, we suspect that Google may be giving non-HTML file types a rankings boost. Since most machines can now read PDF files from a browser, you might try creating some PDF files designed to achieve top rankings. Don't forget to include your Web site Url and other contact information in the document. Put important Keywords in the document name, Title, and headings. Logically, the words in larger font sizes in a PDF document may be considered more important by Google. If you experiment with this, let us know how it works for you!
According to a representative at Google, they will give more weight to Keywords that appear in bold print or larger print on the page. Therefore, be sure to bold your important Keywords and/or put them in a larger font. Creating headings containing your important Keywords would be one way to do this.
It's not enough to achieve top positions. If you have a high ranking and few people click on your listing, then what good is it? Learn to increase your clicks by creating 'Killer Title Tags.'
Including Keywords in the H1 Heading tag can improve your rank on many search engines. Learn how to use the H1 tag while controlling its appearance on your page.
Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall "theme" to the page and may improve your score. Click here to learn why. Only make this change if it doesn't conflict with the current recommended prominence suggestion.
Google powers AOL Web Sites, providing both its regular search results and its paid listings. The paid listings are provided through Google AdWords. Directory listings on AOL come from Open Directory. If you want more visibility in AOL Search, work hard on your Google rankings; consider purchasing Google AdWords; make sure your site is listed in the ODP; and work hard on building a solid link popularity for your Web site. For an impressive chart showing which engines and directories 'power' or provide results to other engines and directories, take a look at Bruce Clay's Search Engine Relationship Chart.
Read our Top 5 Tips and Mistakes of Search Engine Marketers for a great overview of what you should do and not do to promote your site.
Advanced tip: Improve rankings via Server Side Includes (SSI) and keep your content fresh.
Recognized SEO Expert Stephan Mahaney gives his Top 5 Strategies for SEO.

   Link Popularity


   Link Popularity and Page Rank

Advanced Tip: Read Page Rank Explained (a new version by Phil Craven) for a very detailed description on how Google's PageRank formula works. If you're new to SEO, you may skip this article. However, if you're looking for advanced technical insights into Google's PageRank algorithm, this article and his free PageRank calculator tool is worth a look.
IMPORTANT: Improve your link popularity! Your ranking is influenced by the link "popularity" of your site, which is determined by how many OTHER web sites link to your own. The more sites that you can get to link to you, the better.
[View Main Page Popularity]
Link Popularity remains very important to achieving top rankings, but where do you start? Find out...
A link to your page from another page that includes your Keyword in the Title or Heading tag will improve your link popularity with Google more so than a page without the Keyword in the Title or headings.
Be aware that the more outbound links on a page that link to you, the less that page will increase your link popularity rating on Google. For example, a page that has only one link on it which happens to point to your Web site will increase your ranking significantly more than a page that has 50 links pointing to you and a variety of other Web sites.
Google looks for other pages that link to your page that use the Keyword in the hyperlink going to your page. Although its better if these links come from other domain names (which also have high link popularity preferrably), Google has stated that even links from pages on the same domain to another page will improve that page's link popularity. Therefore, link to your optimized page from as many other pages in your site as possible and then make sure Google indexes them. Be sure to use your important Keywords in the hyperlinks to maximize your results!
Google stated in an in-depth MarketPosition interview that you must have at least one link to your Web site from another domain name. If you do not, they will most likely ignore your submission and refuse to index your site. Read A Review of Link Building Strategies for ideas about how to gain links to your site.
If you have time, try to establish a "theme" to your Web Site to improve your rankings. Whenever possible, link to your optimized pages from other pages and domains with your important Keywords in the linking text. For more information on cross-linking and themes, take a look at "Power of Cross-Linking" and "Benefits of Organizing Your Content Into Separate Domains".
Learn the Do's and Don'ts for Building Your Site's Link Popularity.
Purchasing and setting up multiple domains can be a great way to increase your visibility on the Web and if you cross-link your domains, you can improve your link popularity for each site. This can also enhance your "theme" rating. However, it's best if you host the cross linked domains at separate Web hosts so that the first 3 blocks of the site's IP address ( are different. Some engines may ignore link popularity if the IP addresses of the sites are too close together numerically. Warning: Make sure each new domain has unique content to avoid spamming!

   Submission and Getting Indexed

Tips for getting listed in UK search engines:
  • Use a UK-based server, as IP is important to UK search engines.
  • Use a domain name.
  • Include UK-specific content; mention UK on the page; use UK in your address details.
  • Get your site listed in UK-specific directory listings and guides.
Do you want Googlebot to visit your site more often? Then update your pages more often! It's a fact that Googlebot will spider pages that get changed more often, versus pages that rarely get changed.
Google normally does an excellent job spidering a Web site. Therefore, if you submit your home page to Google and provide visible links to your other pages, Google should find and index them without submitting each page.
Search engines are unable to spider a broken link on your site not to mention you risk losing valuable sales. Since links can change at any time, it's important to schedule a regular link check of your site each night. .
Many people try to make search engine optimization harder than it has to be. If you can keep things simple, you'll often find that it works greatly to your benefit. For example, the search engines like simple pages. They like text-based pages that are full of valuable content. They can't index Flash and can't see graphics. They also have a difficult time indexing framed sites unless they're done correctly. Guess what? Your users will appreciate simplicity too! They want to visit your site and easily find what they're looking for. They don't want to have to sit through a lengthy Flash movie. They want simple, HTML text links with clear navigation through your site. Provide information to the search engines and your users in the simplest way possible, and you'll more than likely be amazed at what a difference it will make from both a rankings and a conversion point of view. Give it a try! Page Builder is an excellent starting point for helping you create simple, text-based pages.
Search Engine Marketing 101: Learn What Search Engines See When They Visit Your Web Site.
Having trouble getting listed with Google? According to an FAQ on their site, submitting to Open Directory (DMOZ) and/or Yahoo will get you included in Google because of partner agreements Google has with these companies.
Before submitting to Google, be sure you submit to Open Directory, and if possible to Yahoo. This will both improve your chances of being indexed by Google and should improve your ranking.
Google displays Open Directory Project links to Open Directory categories for Web sites that have a listing in Open Directory. Therefore, this is one more reason to gain a great listing in this popular (and free) directory. Be sure to read our Open Directory tips BEFORE submitting.

   Spam Warnings

Will using WebPosition get my site banned on Google? Separate fact from fiction. Read more...
Google is thought to have started a new campaign to ban sites when it detects hidden links or text, including the 1-pixel GIF technique. Read the Google Dance article to learn more.
Site banned or dropped? If you should ever find your site dropped from Google for two or more months and you e-mail their support dept. to no avail, there is a second option. If you advertise with Google, then you can contact your advertising rep. Multiple sources have told us that they were only able to get Google to re-list their site or correct a problem after complaining to their advertising rep (who has a financial reason to keep your business). The sales rep will often escalate the issue to the proper person at Google for resolution.
IMPORTANT: Avoid spamming a search engine and having your pages dropped in rank or banned! Read Thou Shalt Not Spam: The 12 Commandments of Search Engine Marketing.
Ask your host for a unique IP address for your Web site to avoid the chance of sharing a "tainted" IP address with a company that spams. Search engines will often ban or penalize an IP address when a Web site is caught spamming. This could inadvertently penalize your web site if you share the same IP address.
Google has stated a policy that they do not like any type of automated program to query their service. In rare cases, they have been known to ban IP's or sites caught conducting automated queries. However, they went on to say that if you run automated searches on Google, that you do so during non-peak hours (late at night, US Pacific Standard Time). Therefore, in respect to Google's wishes, we suggest that when using the Reporter, that you take advantage of the Scheduler program to schedule your Reporter missions to run during off peak hours whenever possible. You should also consider spreading your missions out during the month rather than running a large group of missions or queries during a short time period. Lastly, consider using the 'slow search' option in WebPosition's Option tab.
Google has gone on record that they now consider "link farms" to be a form of spam and may ban sites that participate in such programs. Link farms are those services that generically link to your site if you agree to link to everyone else's site that participates in the link exchange service. This does not mean Google does not want you to exchange links with other sites (quite the opposite). However, services designed to do nothing but generate large lists of random sites in an automated fashion are considered to be spam by Google. To learn about safer methods to improve your link popularity on Google, read our MarketPosition article on this topic.
All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don't fall into the trap of creating dozens of "cookie-cutter" pages that are devoid of valuable content or are lacking in aesthetics. See our article on creating high-quality pages to make your Web site the very best it can be.
If your Web site does not have a unique IP (most don't) then you could end up banned if someone else spams on your IP. More...

   Marketing Strategies

When creating Web site copy, make sure to divide the copy up with bulleted or numbered lists, mini headings and sections, testimonials, etc. Visitors are very busy, and they don't have time to read through lengthy paragraphs without breaks. Bold the most important points, so that a visitor can virtually read the entire page just by reading the Heading and bold copy. Then, before putting the page online, read it out loud. Make sure it reads smoothly, and that it focuses on the customer rather than on your company.
While search engine optimization is important, don't forget about the importance of other online marketing strategies such as effective followup, communication, copyrighting, and Web site design. Read Marketing Your Site Before You Submit to learn more about this important topic.

   Other Information

View the latest statistics about the search engines.
USA Today reports business that nets "millions" with top Google ranking.
Google adds 1 billion pages to index.
Google AdWords now offers an auto-optimization feature that will automatically monitor the click-through rate of each ad in an AdGroup and show the better performing ads more often than ads with lower click-through rates. This feature can be shut on or off through your account area. For more information, visit:
Check out Google's product and pricing search called Froogle.
Google is now arguably the most important engine on the Web. Its search results are now displayed prominently on AOL, EarthLink, and other major sites. If the engine says "powered by Google" then a top ranking on is likely to gain you a top ranking on that partner site. Therefore, be sure to spend extra effort in creating Google-friendly pages. Top rankings in this engine will bring more targeted traffic than any other.
Learn about 10 ways to gain more SEO clients using WebPosition.
If you have a printed catalog of products, be sure to submit it to Google's new print catalog directory. Google will scan your catalog so that it can be browsed by potentially millions of Google users. All the contact information in your catalog will remain intact so prospects can read your catalog online and then order from you.
Make sure your pages, particularly your home page loads quickly to prevent people from clicking away. Try to keep the page size plus all the images to no more than 50K to 75K. You can use free services like Spinwave's Image Cruncher to compress your image files.
Google offers a free toolbar browser plug-in on their site to make searching Google more convenient. It also reports the PageRank of a page which can be useful to determine how valuable or relevant Google considers your page to be in relation to other pages. Unfortunately, Webmasters have reported that this toolbar records a cookie on your hard drive that can be used to track your surfing activities and could be used to associate you to the IP address you use, even if you have a dynamic IP. At least in one instance, its been reported that Google used this cookie feature to track down the author of a program that reported PageRank without needing to run the toolbar program. Google demanded that the author remove the program from his site. Therefore, although the toolbar can be useful, you should be extremely cautious about using it. Google could use it to track your activities or associate such activities to other things you do such as submissions. If you wish to play it safe, consider avoiding the use of the Google toolbar.
Tip: When viewing the source code of competing pages on Google, be sure to click on the Cached link in the Google results. This will show the exact page Google used when it indexed the page even if the Webmaster has changed their page's content since then.
For additional help in improving your rankings, click here, or see the Page Analysis.
If you have any comments, suggestions, or questions about the above advice, e-mail us at
August 28, 2006
  • Building Trust Online To Build Sales - Learn more....
  • Implementing AJAX? SEO and Accessibility Considerations - Learn more....
  • An Introduction to the Social Scene: Social Bookmarking and Tagging - Learn more...
July 24, 2006
July 24, 2006
  • The Fundamentals of Search Engine Optimization - Learn more....
  • Creating a Search Engine Friendly Flash Web Site - Learn more....
  • The Four E’s of a Successful Pay-per-Click Advertising Program - Learn more...
June 29, 2006
  • The Evolution of Search Engine Personalization - Learn more....
  • Microsoft Rewards Researchers in the Field of Search - Learn more....
June 29, 2006
May 24, 2006
  • Google Lawsuit - Learn more....
  • When Titans Clash: Microsoft's and Google - Scores Major Coup in Amazon - Learn more....
April 25, 2006
  • How to Research and Utilize Valuable Search Keywords - learn more...
  • Should I Submit Again? - learn more...
  • How can I optimize my website, its dynamic? The Rewrite Engine! What? - learn more...
April 25, 2006 - Google Completes "Big Daddy" Algorithm Update- Learn more....
March 27, 2006
February 15, 2006 - Plan Ahead and Submit Early: a Lesson from the Super Bowl.
February 15, 2006
  • Google Removes Large SEO Company from their Index - learn more.
  • Google Sitemaps Adds Additional Features - learn more.
January 27, 2005
January 26, 2006
  • Google Presents Results of Study on Web Authoring Statistics - learn more.
  • Google 'Big Daddy' Search Test - learn more.
December 28, 2005 - Google encourages relevance in AdWords advertisements: another reason to optimize your landing page.
December 28, 2005 - Google's Jagger Update may have affected your site ranking.
December 26, 2005 - The Relevance of Alt Tags: How important are they for search engine optimization (SEO)?
November 28, 2005 - The Smart Marketer's Guide to...Evaluating the Quality of a Link.
September 20, 2005 - Wordtracker has developed a new keyword research guide.
September 19, 2005 - Google AdWords Rolls Out Keyword Status Changes.


**Disclaimer: Since search engine algorithms are not made public and can change often, the above advice is meant only to be a strong starting point to helping you move your page toward the top of the list. For further tips, study the results of the Page Analysis for detailed insights into how to emulate a top ranking page.


Page Analysis
Consider implementing the other advice first and re-submit! If your rankings still need improvement:
1. Click here to review the Page Analysis Help.
2. Then try to make your statistics below EMULATE or MATCH those of your competitors.
Area - Detail Not Shown Frequency Words Weight Average
  Main Page Title Summary
      (1 Total Title, 1 w/keywords, 1 w/partials)
3.5 19.0 73.7% 78.9%
  Google Top Averages for Title:* 1.1 7.8 56.1% 68.8%
  Main Page Meta Description Summary
      (1 Total Meta, 1 w/keywords, 1 w/partials)
3.5 18.0 77.8% 76.9%
  Google Top Averages for Meta Description:* 0.7 11.3 25.6% 58.5%
  Main Page Heading Summary
      (11 Total Heading Texts, 2 w/keywords, 7 w/partials)
10.3 332.0 12.4% 33.4%
  Google Top Averages for Heading:* 0.6 10.6 23.9% 68.9%
  Main Page Link Text Summary
      (10 Total Links, 0 w/keywords, 1 w/partials)
0.3 12.0 8.3% 18.2%
  Google Top Averages for Link Text:* 5.2 210.4 9.9% 56.1%
  Main Page Hyperlink Url Summary
      (15 Total Hyperlink Urls, 12 w/keywords, 15 w/partials)
12.3 N/A N/A N/A
  Google Top Averages for Hyperlink Url:* 11.8 N/A N/A N/A
  Main Page Body Text Summary
      (1 Total Body Text, 1 w/keywords, 1 w/partials)
2.5 38.0 26.3% 56.9%
  Google Top Averages for Body Text:* 8.6 618.2 5.6% 61.0%
 Overall Main Page
    (39 Total Areas, 17 w/keywords, 26 w/partials)
32.3 419.0 30.8% 52.9%
The overall totals above are only your overall averages for frequency, words, weight, and prominence. The average prominence is NOT a percentage indicator of the "correctness" or overall score for your page.
  • Click here for help on understanding this chart!
  • *Top Averages for Google are based on the average scores of the top 5 positions for dozens of keyword searches conducted by WebTrends Inc.
  • **Need more information? De-select "Summarize Analysis Data" checkbox on Page Critic screen and re-analyze to display area detail lines.

Page Properties
Most times keyword repeated in a row:
Has same color text used as the background:
Has Hidden Input area:
Uses Meta Refresh:
Uses frames:
Uses controls:
Uses Java Script:
Uses VBScript:

Page Critic Config Version: 39    Page Critic Service Version: 207  - 7/29/2008    Search Engine Knowledge Base Version: 207  - 7/29/2008    Page Critic Service Expiration: 11/7/2008    WebPosition  Standard  4.0b Build 785


Report created Monday, February 16, 2009 by WebPosition Standard , Version 4.0b Build 785 .
Copyright © 1997-2006 by WebTrends Inc.
LEGAL NOTICE: Your WebPosition user license prohibits redistribution, modification, or private labeling of this report to others.